Agency Managed Services and Employee Advocacy Certification

An employee advocacy platform offers a way for social media marketers to get employees to share brand messages, content suggestions, company news, and more on social networks. These activities range from liking a social media post, sharing relevant content, following relevant people, and more. Strong employee advocacy tools are easy for both the Managers and Members to use while offering a wide range of activities for Managers to utilize for their marketing efforts.

Many organizations try to run employee advocacy programs through email, Excel spreadsheets, or messaging platforms like Slack, but they are unable to measure the performance of their programs. An employee advocacy solution shows you how many Members carry out suggested activities, how much engagement the suggested posts receive, what their potential reach is, and more. Employee advocacy platforms are great engagement tools for your social media marketing efforts.

Employee advocacy, which is sometimes referred to as social advocacy, is the method of promoting a brand’s initiatives in a trusted way through people who work for the organization, typically on social media platforms. Employees can use their social media influence to share pre-approved content and engage with relevant social media posts to promote their brand.

A great place to start is an employee advocacy platform that is effective, easy to use, and has a great support system behind it. For example, GaggleAMP has an amazing Customer Success team that builds customized strategies for clients and stays with them every step of the way to help them hit their goals. Furthermore, employee advocacy platforms often have gamification features for employee advocates, and internal communication capabilities to keep everyone in the loop.