4 B2B Content Distribution Tools You Don’t Know About

Ian Blake recently shared a post on the Squaredot blog centered around distributing content far and wide. In this post, he reveals 4 lesser known distribution tools that can help propel your content marketing to the biggest and the best possible audience. Ian mentions GaggleAMP as one of those tools.

“To reach the biggest audience, you’ll need to pull in some favors. GaggleAMP works by letting you create a cohort of people loyal to your brand – your employees, partner organizations, even long-term customers – that are willing to share your messages and content when it’s created through their social media accounts. Plus, it feeds back extensive analytics on shares, engagement and ROI. “

You can read the rest of the article here.

5 Approaches to Generate More Traffic for Your Blog

Falk Rehkopf recently shared a post on the Cision blog offering five different approaches to growing your blog traffic. In his post, he shows you how to attract a larger group of fans, followers and website visitors. Falk mentions GaggleAMP as a tool that can help you achieve the goal of more blog traffic from social media. According to Falk:

“Cision is now working for some time and in different locations with GaggleAMP . In a very simple way, this tool allows the sharing of content in many different social networks. So there is a ‘gaggle’ (the term refers to a group) from many different Cision employees who with their Twitter, Facebook, Google + – have joined Pinterest- and LinkedIn accounts with the GaggleAMP platform. The Cision Social Media Team then provides relevant content this Gaggle to other parts in all these networks are available – all with a single click!”

You can read the rest of the article here. Make sure to use Google translate. This one is in German.

Meet the Marketer: Mark Bornstein of ON24

Kim Davis recently shared a post on the Direct Marketing News blog centered around an interview with Mark Bornstein,VP of Content Marketing at ON24. In his interview, Mark shares how he focuses on “conversations not clicks” and offer tips on snackable content and event engagement.  Mark mentions GaggleAMP as a tool that is part of his marketing technology stack. According to Mark:

GaggleAMP is a tool which helps employees amplify the brand’s message.”

You can read the rest of the article here.

How to Market Your Agency When You’re Way Too Busy: 15 Tips

Jami Oetting recently shared a post on the Hubspot blog providing agencies with 15 tips on how to market themselves even when they’re way too busy. In her post, she describes how all too often, marketing your own agency can quickly get pushed to the bottom of your list as client work piles up. Jami mentions GaggleAMP as a tool that can help you easily get the entire agency tweeting about your agency’s recent blog posts, campaign launches, and promotions. According to Jami:

“Use a tool such as GaggleAMP or send weekly emails with click-to-tweet links promoting your recent blog posts, campaign launches, and promotions you would like your team to share. Your team members should be advocates for your brand, helping to increase brand awareness and drive new leads to your agency.”

You can read the rest of the article here.

8 Extra To-Dos for Better Content Distribution (With Examples)

Brittany Berger recently shared a post to the Mention blog offering 8 tips for boosting your content distribution.  In her post, she describes how many marketers pour so much effort into creating content and they need to put just as much effort into promoting it. Brittany mentions GaggleAMP as a tool that can help boost your content distribution through your employees. According to Brittany:

“The power lies in your coworkers. Think about the networks they have. Almost all of us will have connections in our industry on LinkedIn, and lots of professionals use Twitter for work as well – even just a little bit. Take advantage of that by enlisting coworkers to help you promote new posts.”

You can read the rest of the article here.

10 Useful Social Selling Tools You’ve (mostly) Never Heard Of

Paul Gillin recently shared a post to the Silicon Angle blog that highlighted 10 social selling tools mentioned by Gabe Villamizar at AMPlify: The Employee Advocacy Conference. During his session, Gabe mentioned GaggleAMP as one of the tools your sales team must have to be truly effective at social selling.  According to Paul:

“The first generation of social media monitoring and research tools mostly aggregated streams of content that quickly became noise. The new generation is using machine learning and big data analytics to mine actionable insights from what people are saying.”

You can read the rest of the article here.

6 Steps to Successful Employee Advocacy Programs

Paul Gillin shared a post to the Silicon Angle blog that discussed six steps to successful employee advocacy programs learned at AMPlify: The Employee Advocacy Conference.  At AMPlify, practitioners converged from companies of all sizes and shared their recommendations for getting employee advocacy off the ground and scaling it across the enterprise. In summary Paul has the following suggestions:

  1. Have a strategic narrative that tells all employees where they fit in the organization. Tell the company story clearly to everyone.
  2. Align the values of the company with the behavior of the executives. You should be able to tell stories and show examples of how leaders exemplify the values of the organization. Promoting people who break the rules sends the wrong message.
  3. Give employees a voice and listen. People who aren’t heard will never be engaged.

You can read the rest of the article here.




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Four Companies to Add to the High Growth B2B Stack

David Smooke shared a post on Medium that named GaggleAMP to his list of four high growth marketing technologies for content production, landing pages creation, employee advocacy, and flipping the entire marketing funnel. Ben mentioned GaggleAMP as one of the third-party tools that not only helps you gauge how active your employees are, but create a painless, user friendly way for them to contribute.

Davis says:

“GaggleAMP gamifies the employees sharing company sponsored content via their social media channels. It’s a great way to increase social shares, traffic and it has the side benefit of increasing employee retention. Back at SuccessFactors, Dre recalled a meeting where the CEO Lars Dalgaard, at an all hands on deck meeting said, said something to the tune of, “Why does our announcement have only 3 Retweets— I have 300 people in this room! — I should have more than 3 Retweets!” You don’t need an all hands on deck meeting to get more than 3 ReTweets from your colleagues.”

You can read the rest of the article here.

Take the Stress out of Social Media in 3 Easy Steps!

Ben Barker shared a post to the Continuum managed service provider blog that discussed 3 steps to get your employees to buy in to your company’s online strategy; in that post, Ben mentioned GaggleAMP as one of the third-party tools that not only helps you gauge how active your employees are, but create a painless, user friendly way for them to contribute.

Ben says:

“At Continuum, we use a tool called GaggleAMP that allows employees to link all of their social media accounts to one platform. From there, the manager of the account can suggest content to be shared. Each time a piece of content is suggested, all employees on the platform will get an email notification. With the click of a button, employees are able to share content across all of their social media platforms….With GaggleAMP, you’re also able to tap into its analytics to see how many clicks, impressions and interactions resulted from use of the platform.”

You can read the rest of the article here.

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

Douglas Burdett shared a post to the Artillery Marketing blog that discussed five ways fans can help increase your B2B blog post; in that post, Douglas mentioned GaggleAMP as one of five ways to get your supporters to switch on your blog’s afterburners and increase the number of readers, leads, sales and fans. According to Douglas it’s imperative to:

“Leverage your internal resources. Many of your employees, vendors and other “internal” stakeholders have their own social networks. These networks can be used (voluntarily, of course), to extend the reach of your blog. One handy tool for doing this is Gaggle AMP, a platform that lets companies extend their social media reach via employees and partners.”

You can read the rest of the article here.