8 Extra To-Dos for Better Content Distribution (With Examples)

Brittany Berger recently shared a post to the Mention blog offering 8 tips for boosting your content distribution.  In her post, she describes how many marketers pour so much effort into creating content and they need to put just as much effort into promoting it. Brittany mentions GaggleAMP as a tool that can help boost your content distribution through your employees. According to Brittany:

“The power lies in your coworkers. Think about the networks they have. Almost all of us will have connections in our industry on LinkedIn, and lots of professionals use Twitter for work as well – even just a little bit. Take advantage of that by enlisting coworkers to help you promote new posts.”

You can read the rest of the article here.

10 Useful Social Selling Tools You’ve (mostly) Never Heard Of

Paul Gillin recently shared a post to the Silicon Angle blog that highlighted 10 social selling tools mentioned by Gabe Villamizar at AMPlify: The Employee Advocacy Conference. During his session, Gabe mentioned GaggleAMP as one of the tools your sales team must have to be truly effective at social selling.  According to Paul:

“The first generation of social media monitoring and research tools mostly aggregated streams of content that quickly became noise. The new generation is using machine learning and big data analytics to mine actionable insights from what people are saying.”

You can read the rest of the article here.

6 Steps to Successful Employee Advocacy Programs

Paul Gillin shared a post to the Silicon Angle blog that discussed six steps to successful employee advocacy programs learned at AMPlify: The Employee Advocacy Conference.  At AMPlify, practitioners converged from companies of all sizes and shared their recommendations for getting employee advocacy off the ground and scaling it across the enterprise. In summary Paul has the following suggestions:

  1. Have a strategic narrative that tells all employees where they fit in the organization. Tell the company story clearly to everyone.
  2. Align the values of the company with the behavior of the executives. You should be able to tell stories and show examples of how leaders exemplify the values of the organization. Promoting people who break the rules sends the wrong message.
  3. Give employees a voice and listen. People who aren’t heard will never be engaged.

You can read the rest of the article here.




Getting Started with Employee Advocacy eBook




Four Companies to Add to the High Growth B2B Stack

David Smooke shared a post on Medium that named GaggleAMP to his list of four high growth marketing technologies for content production, landing pages creation, employee advocacy, and flipping the entire marketing funnel. Ben mentioned GaggleAMP as one of the third-party tools that not only helps you gauge how active your employees are, but create a painless, user friendly way for them to contribute.

Davis says:

“GaggleAMP gamifies the employees sharing company sponsored content via their social media channels. It’s a great way to increase social shares, traffic and it has the side benefit of increasing employee retention. Back at SuccessFactors, Dre recalled a meeting where the CEO Lars Dalgaard, at an all hands on deck meeting said, said something to the tune of, “Why does our announcement have only 3 Retweets— I have 300 people in this room! — I should have more than 3 Retweets!” You don’t need an all hands on deck meeting to get more than 3 ReTweets from your colleagues.”

You can read the rest of the article here.

Take the Stress out of Social Media in 3 Easy Steps!

Ben Barker shared a post to the Continuum managed service provider blog that discussed 3 steps to get your employees to buy in to your company’s online strategy; in that post, Ben mentioned GaggleAMP as one of the third-party tools that not only helps you gauge how active your employees are, but create a painless, user friendly way for them to contribute.

Ben says:

“At Continuum, we use a tool called GaggleAMP that allows employees to link all of their social media accounts to one platform. From there, the manager of the account can suggest content to be shared. Each time a piece of content is suggested, all employees on the platform will get an email notification. With the click of a button, employees are able to share content across all of their social media platforms….With GaggleAMP, you’re also able to tap into its analytics to see how many clicks, impressions and interactions resulted from use of the platform.”

You can read the rest of the article here.

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

Douglas Burdett shared a post to the Artillery Marketing blog that discussed five ways fans can help increase your B2B blog post; in that post, Douglas mentioned GaggleAMP as one of five ways to get your supporters to switch on your blog’s afterburners and increase the number of readers, leads, sales and fans. According to Douglas it’s imperative to:

“Leverage your internal resources. Many of your employees, vendors and other “internal” stakeholders have their own social networks. These networks can be used (voluntarily, of course), to extend the reach of your blog. One handy tool for doing this is Gaggle AMP, a platform that lets companies extend their social media reach via employees and partners.”

You can read the rest of the article here.

15 Essential Tools for Optimizing Your Content

Holly Pavlika, the SVP of Brand Strategy at Collective Bias, recently wrote an article regarding the key recommendations for content marketing tools that she received while attending Content Marketing World 2015. Holly shared RazorSocial founder Ian Cleary’s 15 essential tools for optimizing content- and GaggleAMP was on the list:

15 Essential Tools for Optimizing Your Content

“You need to take advantage of your audience to amplify content. Create a Gaggle, a group of people who typically share your content, and Gaggle will connect your content to your Gaggle helping them share the content. You can use to integrate with LinkedIn, Facebook and various channels.”

You can read the rest of the article here.

8 Tips for a Winning Content Curation Strategy

Content curation should be a well-thought out aspect of your content marketing strategy. In a recent article posted by Docurated, Lauren Macias shared eight tips that will lead to content curation success; Lauren named GaggleAMP as a content curation tool that you should definitely leverage to help streamline to process:

“Content curation can quickly turn into a time drain unless you equip yourself with the right tools. Luckily there are a variety of excellent tools available to help streamline the process….and GaggleAMP [is one of a] few tools that make it easy for teammates to recommend content, so you aren’t stuck doing all the work by yourself.”

You can read the entire article here.

Influencer Marketing: The Power of Others’ Opinions

GaggleAMP was recently mentioned in an Anomalous Array blog post by Franco Gilmozzi. GaggleAMP was named as one of four services that:

“…are all more or less oriented to identify, profile and classify more and more authoritative influencer, divided by market areas and business segments, providing users of the service, against the payment of an annual fee or monthly real management dashboards to planning and campaign tracking.”**

Read the full article here.

** This quote was translated using Google Translate.

 

 

#EventHacker: Bobbie Carlton from Mass Innovation Nights

In the latest edition of the Event Hacker series by Attend, leading Boston entrepreneur, Bobbie Carlton, discusses her top event hacks on after parties, social media, and crowdsourcing content. Bobbie is the founder of Mass Innovation Nights, Innovation Women, and Carlton PR & Marketing, as well as a big fan of GaggleAMP, as she mentions in the article:

Event attendance isn’t the most conclusive metric for an event success – it’s also important to measure the social impact and the conversations that take place leading up to the event, during the event and after the event. Bobbie uses GaggleAMP’s social media amplification tools to help drive visibility for the new products but is most enamored of GaggleAMP’s dashboard that allows her to measure impact.

You can read the entire article here.